Moov Unveils ‘Moov Cool’: Revolutionary Cold Therapy for Active Lifestyle Pain Relief

“Moov, India’s leading pain relief brand, has introduced ‘Moov Cool’, a new product inspired by cold therapy and infused with the cooling power of menthol. The product is designed to provide relief from muscle and joint pain due to injuries, sprains, strains, and muscle soreness associated with an active lifestyle. A Reckitt Pain India DCG Demand Survey, conducted in December 2021 with over 4000 respondents in India, revealed that nearly 8% of respondents reported sports or exercise-related pain incidents.

‘Moov Cool’ addresses fitness-related injuries, including muscle soreness, sprains, and strains. Powered by menthol, it offers an ice-like cooling sensation that helps numb the affected area and starts working in 15 seconds. Kanika Kalra, Regional Marketing Director, Health & Nutrition, Reckitt South Asia, commented on the launch saying, “Moov has been a trusted pain relief brand in India for decades.

With the increasing prevalence of sports and fitness-related injuries, consumers are seeking innovative solutions for instant pain relief. We are pleased to introduce Moov Cool, a formula inspired by cold therapy, to provide relief from muscle and joint pains due to injuries such as sprains, strains, and muscle soreness.

This launch demonstrates our commitment to offering the best solutions to meet our audience’s evolving needs and further enhancing our product innovation.” Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide India, mentioned, “Moov is bringing its cool therapy offerings for the first time in India, so we knew that the introduction of Moov Cool had to be impactful.

With the focus on fitness-related injuries, we delved into a dynamic world that resonates with fitness enthusiasts.” To create awareness about the new product, Moov Cool has launched a TV commercial highlighting its role in the lives of fitness and sports enthusiasts in managing pain.

Moov Cool is available in two convenient-to-use formats, gels, and sprays, across all leading offline and online retail stores in India. The range includes 10g and 20g Gel priced at Rs. 60 and Rs. 110 respectively, and Sprays, which include 15g at Rs. 85 and 35g at Rs. 186.

Link to the TV commercial: https://www.youtube.com/watch?v=YkpqBALC5x4 Agency Credits: Creative Agency: Havas Chief Creative Officer: Anupama Ramaswamy Production House: The Film Folks Producer: Anshuman Chatterjee Director: Suraj Wanvari Music: Haroon-Gavin Account Management: Managing Partner: Kundan Joshee Associate VP: Neha Gupta *Denotes consumer perception of any kind of sensation as ‘Ice-like cooling’ after application **Denotes time of initiation of any kind of sensation after application of spray Based on a consumer sensory study conducted by Infoleap in Aug 2023 amongst a total of 386 respondents who use pain relief products; Does not imply relief.

About Reckitt: Reckitt exists to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness, and nourishment is a right, not a privilege. Reckitt is the company behind some of the world’s most recognizable and trusted consumer brands in hygiene, health, and nutrition. Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do, and build shared success with all our partners.

We aim to do the right thing, always. We are a diverse global team of 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet, and a fairer society. Find out more or get in touch with us at www.reckitt.com.” “Moov Unveils ‘Moov Cool’: A Revolutionary Cold Therapy-inspired Innovation for active lifestyle related pain relief”